• Grow ARPUs through voice and data stimulation with stable pricing
• Maintain active base share through specific central and local sales and loyalty programs 
• Explore consolidation opportunities

Strenghthen business segment

• Cross-sell between fixed and mobile customers, based on convergent service portfolio
• Expand geographic presence organically and through acquisitions
• Leverage asset base to expand wholesale businesses

Develop the consumer Internet acces business

• Aggresively roll-out both FTTB and 3G infrastructures
• Cross-sell Internet access products to mobile subscribers
• Optimize and up-sell portfolio of fixed and mobile Internet access products

Grow the business in the CIS

• Focus on active subscriber base growth
• Replicate unified business platform developed in Russia
• Leverage service portfolio implemented in Russia 

• Pursue acquisitions of mobile assets outside existing markets
• Build new digital service businesses, including TV, payment services, etc.
• Explore new technologies and business models, including advertising-funded models

• Re-balance focus from speed to efficiency and enhance cost transparency as markets mature
• Avoid head-count growth in mature operations and streamline corporate functions
• Drive procurement excellence
• Optimize capex decisions at a granular level and continuously improve marketing spend efficiency

• Offer an open and transparent, meritocracy-based environment
• Use a global approach to hiring
• Develop best-in-class individual development and coaching mechanisms
• Ensure competitive, performance-based compensation packages