With this service, subscribers will be able to send and receive different types of multimedia content including:

•  Melodies and songs
•  Full-Color Images
•  Photos
•  Animation
•  Post cards
•  Digital Pictures.

General Packet Radio Services (GPRS) is the latest generation of high-speed data transmission techniques and Internet connectivity for mobile phones. With GPRS, subscribers can access the Internet anytime and any place. There is no need for a fixed line to access the Internet and they can enjoy a permanent connection—being charged only for the volumes of data sent and received, not for connection time. The BeeOnLine portal also is accessible using GPRS services.

Full Wireless Application Protocol (WAP) service, now available within the Beeline coverage area, provides wireless access to Internet data and service resources directly from mobile handsets. WAP enables subscribers to connect to the Internet via a WAP-enabled mobile handset without using additional devices, such as a laptop or modem.

Additionally, the Beeline WAP-site provides subscribers with detailed information about airline and train schedules, Moscow traffic conditions, currency exchange rates, weather forecasts, Moscow cultural events, TV programs, and political, sports and cultural news. Web pages are constructed in WML format, which provides high-speed downloading and adequate picture quality on mobile handset displays.

My Beeline SIM-card delivers helpful information to a mobile device. Subscribers can activate and pay for the services by pushing several buttons. There is no need to remember contact details for the information and service centers—it is easily found in the phonebook of the mobile handset.

Universal Payment System service provides subscribers with various convenient ways of service payments. Subscribers can make payments through dealer sales outlets, VimpelCom offices, banks, ATM, supermarkets and sales outlets, gas stations, Elecsnet terminals, Rapida systems, E-port systems.

Service Center is on-line system which enables subscribers to turn on/off services, change billing plans, pay for the services with the credit card, request the information about the balance, outstanding fees, billing plans, list of activated services, USD rates, etc.

SMS enables subscribers to exchange short text messages with Beeline, MTS, Megafon, Sonet, Skylink and MSS subscribers. Additional scopes are: mail to SMS, mobile e-mail. It also provides access to information through the BeeOnLine portal, the first Russian portal offering personal digital services launched in mid-2000.
Beeline subscribers can also save up to 30% on each outgoing message by buying one the SMS-packages of 25, 50 and 300 SMSs.

Call forwarding saves time by redirecting incoming calls (excluding incoming SMS) to any specified phone number and saves money by diverting incoming calls to any fixed line. These calls do not incur additional Beeline GSM charges.

Call restriction limits outgoing calls and allows subscribers to control usage when other people are using their mobile phone.

Mobile devices can send and receive messages from any fax machine.

Voice mail service allows callers to leave voice/fax messages if the phone is busy, switched off, or out of the coverage area. Notification of new messages in a voice mailbox will appear on the display of a subscriber’s mobile handset, displaying the date and time of call and caller’s phone number. Messages stored in the voice mailbox can be played at any time.

Subscribers can access the Internet via the Beeline GSM network and pay only for connection time (in accordance with current Beeline data transmission tariffs).

Conference call service allows subscribers to join several calls simultaneously (up to 6 participants including the organizer of the conference call).

Calling Line Identity Presentation (CLIP) displays the name and number of the caller (if the name is included in the phonebook) on the subscriber’s mobile phone.

Subscribers also can access a list of the most recent incoming call numbers, and return any of the calls.

Calling Line Identity Restriction (CLIR) enables subscribers to block their phone number when calling any Beeline numbers.

Favorite Number service provides a 50% discount on calls to up to five phone numbers that subscribers select. The cost is $0/month for one number, $1.80/month for three numbers, and $6/month for five numbers for the tariffs with credit payment system, and $0/month for one number, $0.06/month for three numbers, and $0.20/month for five numbers, respectively, for the prepaid tariff plans.

Call waiting alerts subscribers to incoming calls and allows them to answer a new call while already talking with another caller.

Beeline is pleased to introduce a new feature of its roaming service. Roaming users who travel into the Beeline GSM network will now be sent a helpful notification and greeting. For example, a subscriber from Mobistar (Belgium) who travels to Russia and registers with Beeline will receive the following greeting: "Welcome to Beeline! For any info call 0633. To get your Voice-Mail +32486191933, Customer Care +32495959500. We wish you a pleasant stay in Russia!"

Partnership Program for Value-Added Services enables vendors to deliver their information and entertainment services to Beeline customers via SMS.

Beeline subscribers receive discounts on goods and services provided by companies participating in Beebonus program. These discounts, accumulated over time on special Beeline subscribers’ accounts, can also be used to pay for Beeline services.

The BeeOnLine mobile portal and participating partners provide wireless, web-based business and recreational information as well as a variety of entertainment and customer services.

This service allows Beeline pre-paid subscribers to automatically receive access to roaming services (intranetwork roaming and international roaming in Turkey and Ukraine) with a positive balance on their accounts, since the required amount is written off on-line.

Beeline pre-paid subscribers receive roaming services, the same as those provided to advance and postpaid subscribers. The service is activated automatically when the balance on the account exceeds $50 and deactivated in case if the balance is below $20.

This service provides Beeline subscribers with broadcast messages that download automatically onto their mobile phones. Through a user-friendly interface subscribers can download ring tones and screen savers, news, participate in polls and quizzes, subscribe for SMS or MMS alerts and more. Free news alerts are delivered automatically, covering a range of topics. In addition, by developing user profiles to identify related subjects, The "Chameleon" can automatically deliver information on new areas of interest to current subscribers.

This service enables Beeline subscribers to use their handsets as universal payment instruments.  Subscribers can order and pay for goods and services provided by Beeline partners participating in this program.

This service is designed especially for high volume users.  Benefits include a personal customer care manager, no-wait servicing in Beeline offices, personalized credit payment programs, trust payment programs, provision of a spare handset while an owner’s mobile is being repaired, free of charge incoming and outgoing calls during birthdays, and more.

In Y2007 Hi-Light Club loyalty program for high-ARPU clients (launched in March 2005) has become a national-scale program.  After launching in 15 cities of 6 Russian regions in the beginning of Y2007, the total number of participants exceeded 500K by the end of Y2007 (200K in Moscow and 300K in regions).

The post-launch evaluation of financial effect of program for Y2007 confirmed the positive results of Y2006 analysis – customers continue to perceive the program as valuable, it decreases their churn rate and increases spending.  In Y2008, it is planned to expand the program in Moscow and to launch it to 20 more cities.

Voice information, consulting and entertainment services provided by participating partners.  Voice information, consulting and entertainment services provided by participating partners.  Access is through special designated numbers, with premium per minute tariffs.  PRIS utilizes the IVR system or Beeline partners’ call centers.