“Beeline” is the “Most Valuable Russian Brand” according to the European Brand Institute, with an estimated value of €7.9 billion in 2009. Eurobrand also placed “Beeline” in the top 50 “Most Valuable European Brands” for the first time in its history in 2009.
The commercial service was launched under the Beeline brand, a brand developed by Mr. Fabela in late 1993 to differentiate the company as a youthful and fun company, rather than a technical company. VimpelCom re-launched “Beeline” with the current characteristic black-and-yellow striped circle in 2005 with a campaign to associate the brand with the principles of brightness, friendliness, effectiveness, simplicity and positive emotions. The rebranding campaign was hugely successful and the principles associated with the brand captured hearts and minds.

Founded in 1997, WIND Telecomunicazioni SpA is one of the few operators in Europe to offer integrated fixed, mobile and Internet services. WIND is the third largest Italian mobile operator (brand: Wind for Consumer and Corporate markets).

In December 2009 Wind Mobile commenced its operations in Canada. WIND Mobile has launched its services in Toronto, Calgary, Edmonton, Ottawa and Vancouver. Our company believes that the Canadian market is fundamentally very attractive for new entrants and benefits from a low penetration level, high tariffs and ARPUs, and a limited number of competitors.

Kyivstar introduced “djuice”, the Company’s youth based mobile phone plan, in 2004. This brand is focused on “unlimited communication for the young”, offering mobile calling and internet service, digital music, and gaming.

Djezzy, the name of Orascom Telecom Algeria (OTA), was inspired by the very pronunciation of Algeria in Arabic (Djazair).
This nationwide GSM operation commenced in 2002, and in less than a year, Djezzy was able to secure its position as the leader with the majority of the market share. This occurred mainly after launching a range of prepaid and postpaid voice and data telecommunication services.

Kyivstar’s star was introduced in 1997 and quickly became the symbol of leadership, symbol of brightness and the highest aspirations of the Company. Kyivstar’s trademark embodies the main principles of Company’s work: affordability, reliability, high-quality, openness, responsibility, forward-looking, and continuous innovation.
Kyivstar launched a massive rebranding campaign in 2006 to renew its brand, mission, vision, and values. The Company’s new and renewed star symbolized a new stage of development and the image became more distinct and dynamic.

Infostrada is Wind's consumer brand for fixed-line services in Italian market. It is the second largest alternative provider of fixed-line services.

OTH took management of Mobilink and transformed the network from a small player in the cellular market of Pakistan to the market leader in terms of growth as well as subscriber base.
In July of 1992, Pakistan Mobile Communications Ltd. was awarded the license to operate Mobilink and launched its services in 1994.

Banglalink has come a long way since its takeover by Orascom Telecom in 2005. Banglalink became the number two operator in this six player market in less than three years. This phenomenal growth is based on the overwhelming response to Banglalink’s products and innovative services, a strong brand image, an extensive distribution network and continuous improvement in service quality.

Telecel is our African brand in Central African Republic and Zimbabwe. In Q4-2011 and Q1-2012, TCAR and TZIM rebranded to red and white logo. It’s a very simple logo, with a plain red circle and a small “t” inside. The rebranding campaigns were simple and smooth yet very successful considering the limited resources available. The red being a hot catchy color was very appealing to both cultures fascinated with bright colors. Both brands stand for fun, young and friendly personality. Both brands score the highest in their markets in terms of visibility and likability.

 

Telecel Zimbabwe is a part of Orascom Group since 2000. It currently operates GSM 900/1800 network. Telecel Zimbabwe currently serves a growing customer base and constantly demonstrates its core values of simplicity, value for money, innovation and trust and care for which it has become well known for in the Zimbabwean market. It’s attractive voice bundled offerings, effective marketing communications, improved distribution network, enhanced network quality and coverage all complement each other and help in reaching customers everywhere and in providing them with world-class telecommunication services. In Q1-2012, TZIM decided to simplify its logo and change colors to red and white. TZIM new focus is bringing smart choices to customers with best value for money offers in a young, friendly and responsible way.

 

OTH purchased 100% of Telecel-RCA shares in July 2008; it operates in GSM 900/1800 network and is currently the market leader due to a strong national preference for the Telecel brand, its valueconscious promotions, extensive VAS portfolio, high brand visibility and thesignificantly better coverage and quality of its network.
Mobile telecommunication services in the Central African Republic are provided by Telecel-RCA along with three other international operators. In Q4-2011, TCAR changed its colors to red and white and is spreading the red wave all over the country.

Mail to Telecel Centragrique (Central African Republic)

OTH purchased 100% of UCOM Burundi shares in July 2008 and later it rebranded to LeoTM. LeoTM operates in GSM 900/1800, CDMA 800 and WIMAX networks. Burundi is a 6-player market today and the exceptional performance by Leo is attributed to its largest population coverage, substantial VAS offerings, aggressive marketing and bundled voice and data offers combined with largest and best distribution network of the country. In Q4-2011, Leo launched 3G with extensive and successful communications in Bujumbura. Leo aims in spreading the red wave all over the country and reaching out to customers everywhere through sales roadshows.