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VIDEO OF THE MONTH: “Papà”: Wind Italy’s First Short Movie

This movie has been published only on online/web channels, and has received more than 600,000 views on YouTube.

Wind PAPA Video

llustrating the core value it uses as its slogan, "staying close", Wind Italy's recently-published video "Papà" is the first installment of the company’s new "Video of the Month" series, showcasing commercials, news stories and other videos produced across the Group.

"The meaning of the video is based on the fact that technology is important but sometimes it's better to meet people and talk face-to-face," said Claudia Erba, Wind Advertising Responsible. "Wind launches this message through a real movie, a delicate and touching short video story about a boy and his father, their memories and the geographical distance. The film shows how the protagonist decides to make a journey to talk to his father, who he hasn't seen for a long time."

Maximo Ibarra, Wind CEO, explains that "the short movie has a universal and very actual meaning: technology is more and more present in our daily life; technology is powerful but not all-powerful. If you want to communicate with a person you love, you must watch this small piece of cinema."

The site can be found at www.vimpelcom.com

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