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Awards & recognition

2010

Overseas Investors Chamber of Commerce & Industry (OICCI) recognized Mobilink as the top donor for relief of flood affected people with a contribution of Rs 236 million

2008-9

Jazz and Indigo are both recipients of the first Annual 'Super-brands’ Award

2009

Jazz and Indigo are both recipients of the first Annual 'Super-brands’ Award

2008

Mobilink was recognized as 'Employer of the Year'

2006

Mobilink was acknowledged as the 'Brand of the Year'

2005

Mobilink received the Research In Motion (RIM) Blackberry Award of Excel

Brand overview

Mobilink maintains its market leadership with cutting-edge, integrated technology; prepaid, postpaid and youth-specific brands; the largest portfolio of value added services industry-wide; a broadband carrier division providing next generation internet technology; as well as the country’s largest voice and data network with over 8,500 cell sites across Pakistan.

Mobilink offers Pakistan’s largest distribution and contact centre networks and an unparalleled 6,500 kilometers of fiber optic backbone. To date, Mobilink has invested over US $3.3 billion in the country to ensure uninterrupted countrywide connectivity, unmatched customer services and international roaming in over 140 countries. Mobilink is also the official cellular partner to the Pakistan Cricket Board. Moreover, as a responsible corporate citizen, Mobilink offers a range of socially inclusive products and services dedicated to enhance access to information. Through the Mobilink Foundation, the company supports education, health and environmental initiatives and promotes sustainable business practices.

Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people who range from individuals to businesses and from corporates to multinationals. To this end, we offer both postpaid (INDIGO) and prepaid (JAZZ) solutions to our customers. Compared to the competition, both our category-specific brands are leaders with in the industry. More recently, a youth-specific brand (JAZBA) was launched to cater to the needs and aspirations of the Pakistani youth market.
Over the years JAZZ has become the preeminent brand among the masses with the majority of its campaigns and/or consumer communication happening under it. 

Under the current scenario JAZZ constitutes of 84% of the customer base, Indigo 1.60% and Jazba 14.4%. 

In addition to providing advanced voice communication services that makes the lives of millions easier, we also offer a host of value-added-services to our customers. At the same time, Mobilink places unprecedented importance on the widest possible coverage across Pakistan; which is why, we cover over 20,000 cities, towns and villages across the country in addition to over 140 countries through our international roaming services. 

In other words, we speak your language, everywhere.

Mobilink Brands

Mobilink caters to the needs of people from all walks of life. Whether a customer is a businessman, housewife, corporate professional or a teenager about to buy his first SIM, Mobilink has something special for everyone.

JAZZ Prepaid Service
The JAZZ pre-paid brand from Mobilink has been a mainstay since day one in the industry. JAZZ is the largest pre-paid connection available in the country and it's no surprise that with its marvelous product offers it is not only very popular amongst the target audience but is in fact still growing at a healthy rate each year. JAZZ is proud to be the choice of the people with a highly diverse and segmented market that spans multiple ethnicities, provinces, languages and cultures  across the nation. JAZZ provides its varied clientele with the best rates, voice and SMS offers and has recently upgraded its data services to provide the highest bandwidth to surf the internet via mobile for a truly smooth and speedy internet experience. JAZZ is, and always will be, the preferred pre-paid brand in the country with a significant growth in its customer base each year. 

Jazba 
Developed to cater to thefast growing youth market in the country, Jazba has been well received and is currently in the growth phase with new subscribers being added each day. Jazba is a dynamic pre-paid solution to the youth's evolving needs with particular emphasis on data and connectivity. Jazba knows the future of the market lies with unbeatable data offers as bandwidths are set to exceed current limits in the near future.

Indigo Postpaid Service
The largest post-paid customer base in the country belongs to the leader, Mobilink. Indigo is Mobilink's flagship brand that has catered to millions of Pakistanis for decades, offering them cutting edge services and value added propositions to serve them better. In just under two decades, Indigo has surpassed the expectations of consumers across the board with its unbeatable rates, comprehensive coverage and data packages that deliver when and where you need them. . On top of this, Indigo's aura of familiarity and prestige has created a niche audience in Pakistan for whom Mobilink rings with exclusivity.

Brand history

Mobilink established its operations in 1994 as the first GSM operator in Pakistan after obtaining the GSM license in 1992.  Four years later, Mobilink introduced Pakistan’s first prepaid brand ‘Mobilink JAZZ’ in 2008. A postpaid package, ‘Mobilink Star’ was launched in 2001.

Mobilink rebranded itself in 2004 with a new logo and slogan, “Reshaping communication”, while JAZZ also rebranded itself with a new logo and tag line of  ‘Aur Sunao’ (Say More).  Additionally, Mobilink Star was also re-launched as ‘Mobilink Indigo’,. In the same year, ‘Mobilink World’– a collection of the most cutting edge value added services was launched and Mobilink reached the 5 million subscribers mark.

Despite increasing competition, Mobilink reached 10 million subscribers in 2005, maintaining its leading market position.  To appeal to the growing urban population, Mobilink launched ‘Jazz Octane’ and ‘JAZZ Ladies First’, in 2006. Octane is a youth package on Jazz to meet the needs of the dynamic and energetic urban youth of Pakistan, while ‘JAZZ Ladies First’ is Pakistan’s first exclusive offering for women.  In 2007 Mobilink marked another milestone, reaching 20 million subscribers and doubling its customer base in only 2 years.      

Connecting its customers with their favorite sport of cricket, Mobilink launched a new slogan in 2011, ‘Ye khel apna hai’ (This game is ours).  In 2012, Mobilink continued to appeal to the Pakistani youth, upgrading Jazba from a package on Mobilink Jazz to its own brand.  Jazba is endorsed by Atif Aslam, Pakistan’s biggest pop star.  Based on this demographics’ need for mobile Internet, Jazba promises to be ‘the best connection for the data generation’.

Related businesses

Emerging Markets +

Website links

Mobilink

www.mobilinkgsm.com

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