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Make Your Mark

Make Your Mark is our flagship CR program.  All our businesses are contributing projects which will help young people shape their future.

Sharing Value

This aspect of our strategy focuses on where we can create positive outcomes for society as well as for our business. This can be through developing mobile services with high social value, through our community engagement or by reducing our greenhouse gas emissions, and saving energy costs.

Managing Risk

Here we are focusing on behaving as a good corporate citizen, by managing potential negative impacts on our stakeholders, and being transparent about our challenges and our responses.

  • Make Your Mark

    Business principles:

    We transform lives through innovative mobile applications with social, economic and environmental benefits.

    Relevance to the business strategy

    Make Your Mark will help create new services and new revenue streams, and contribute to digital leadership. More broadly it will create a more positive business environment and strengthen our brand.

    Relevance to stakeholders

    Make Your Mark will contribute to creating more sustainable and productive societies where our business, our customers and other stakeholders can prosper in the long term.

    Status summary

    Make Your Mark was launched at the end of 2014 and has stimulated the development of projects across all our businesses, particularly relating to digital entrepreneurism.

  • Services for society

    Business principles:

    We transform lives through innovative mobile applications with social, economic and environmental benefits.

    Relevance to the business strategy

    Developing commercial services with high societal benefit in areas such as mobile financial services (MFS), mHealth and mAgriculture help profitable growth by creating new revenue streams.

    Relevance to stakeholders

    Developing ‘services for society’ can bring benefits to society at scale. By increasing the efficiency and reach of education, health, financial services and agricultural support, we help communities.

    Status summary

    Several of our markets have developed innovative services in these areas and are building the scale of the impact, particularly in MFS.

  • Community engagement

    Business principles:

    We support community projects and encourage employees to get involved.

    Relevance to the business strategy

    Encouraging employees to volunteer in their community, and making corporate contributions to good causes is motivating, and helps set a positive performance culture, while strengthening our brand.

    Relevance to stakeholders

    Communities benefit directly from support of local good causes through cash and in-kind donations, and the impact of our employee volunteering.

    Status summary

    Our BUs have a rich legacy of community engagement and continue to both donate and volunteer. Increasingly we are using our technology to enable our customers to contribute as well.

  • Environmental efficiency

    Business principles

    We minimize the environmental impact of our operations, the products and services we sell, and our supply chain.

    Relevance to the business strategy

    Improving energy efficiency, network sharing and use of renewable energy (where economically viable) all contribute to transforming our cost base.

    Relevance to stakeholders

    By improving our energy efficiency we are making a contribution to tackling climate change, which benefits a wide range of people.

    Status summary

    We continue to closely monitor our energy consumption, and to roll out efficiency initiatives. We continue to make good progress in reducing reliance on diesel fuel in Pakistan.

  • Engage in the global agenda

    Business principles

    We are open and transparent with all our stakeholders.

    Relevance to the business strategy

    Engaging in global initiatives and organizations focused on CR helps us to learn, access relevant tools and guidance, and improve our performance.

    Relevance to stakeholders

    Provides opportunities for stakeholders to engage with us, and to benefit from our improved CR performance.

    Status summary

    We have signed up to the United Nations Global Compact Principles. We are active members of GeSI, particularly in relation to human rights. We participate on the WEF Global Agenda Council on Social Innovation.

  • Transparency

    Business Principles

    We are open and transparent with all our stakeholders.

    Relevance to the business strategy

    Being open and honest with people (e.g. customers) and reporting openly on material issues is part of building world-class operations.

    Relevance to stakeholders

    Provides opportunities for stakeholders to put forward their points of view, provide feedback on our performance and become partners to address specific issues.

    Status summary

    Tour Group CR Report has increased its score on the Dutch government’s Transparency Benchmark and is in accordance with GRI v4. More of our BUs are reporting and WIND Italy has launched a ‘Transparency Forum’ .

  • Responsible behavior

    Business principles

    • We are honest with our customers and protect their privacy.
    • We act to ensure we respect human rights.
    • We do business in an ethical way, with no tolerance of bribery or corruption.

    Relevance to the business strategy

    By identifying and responding to key issues including bribery and corruption, privacy, ethical procurement, health and safety etc., we contribute to building world-class operations.

    Relevance to stakeholders

    Initial focus areas:

    Ethical behavior – enhancing compliance measures to address corruption risks.

    Health and Safety – consistent standards to protect employees, contractors and the public.

    Procurement – improving human rights and environmental performance of supply chain.

    Privacy – managing customer privacy, while using anonymous data for commercial purposes.

    Status summary

    In 2015 we:

    Continued to strengthen our compliance program

    Approved a Group Health and Safety Policy

    Launched a Supplier Code of Conduct and assessment process

    Approved a Customer Data Governance Policy

  • CR reports
    Approach to CR
    CR strategy
  • CR videos
    Make Your Mark
    Introduction
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