| Annual Report 1996 |
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Letter to Shareholders
BOARD OF DIRECTORS
VimpelCom is the largest cellular communications provider in Russia,
dominating the Moscow market after only three years of operation.
The company has been profitable from the beginning of its
commercial operations. A pioneer in its market, VimpelCom brought the
1 Net operating revenues after deduction of revenue based taxes
Letter to Shareholders
We are pleased to report that 1996 was a year of great achievement for VimpelCom. We once again made history by becoming the first Russian company to list on the New York Stock Exchange. The market responded resoundingly to VimpelCom, our growth prospects, our strong management team, and innovative approach to the Russian market. Since the company went public, VimpelCom's market capitalization grew rapidly from less than $530 million to more than $800 million in the first quarter of 1997. Operationally, 1996 was also a banner year. During the year the number of subscribers grew over 150% to over 56,500. This growing subscriber base and expanded network made us the largest cellular operator in Russia. Market share in Moscow grew to approximately 56% at the end of 1996. Last year, our subscribers averaged 423 monthly minutes of use, significantly higher than in other developing markets. This illustrates both high quality service and a characteristic unique to Russia, where many customers use cellular as their main form of telephone communication.
During 1996 the technical capacity of our
D-AMPS network increased from Strategically, we have positioned VimpelCom to remain the leader in Russian wireless telecommunications as the market develops and expands. In line with this, our strategy is to build large-scale networks with the lowest fixed cost per subscriber to provide advanced high-quality services. While continuing to build out and expand our D-AMPS network, we are launching a PCS network. Last fall, we acquired approximately 88% of KB Impuls, the first Russian company to receive a license to operate a PCS network in the Moscow License Area. The PCS license has the largest spectrum capacity of any cellular license in Moscow, and will allow us to tap the wireless mass market without fear of capacity constraints. We have already started operations of the PCS network in a test mode, and we expect to launch the network commercially in the second quarter of 1997. All of this translated into excellent results last year for our shareholders. In 1996 our earnings per ADS equivalent rose 63% to $1.94, total operating revenues increased by 111% to $213.2 million, and EBITDA rose 77% to $85.9 million. This year, we will continue to invest heavily in developing our networks, using the remaining proceeds from the initial public offering along with long-term financing, including vendor financing, debt instruments and available cash to expand capacity and coverage with the strongest focus on quality. In 1996, VimpelCom invested over $120 million (including capital leases and other vendor financing) on the build out of its networks and other capital expenditures.
Our
VimpelCom recognizes its role as one of Moscow's leading companies and takes this responsibility seriously. In 1996, we established the
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Challenges for 1997Our greatest challenge in 1997 will be to launch the new PCS network commercially and integrate it within our existing operations. While we expect costs will rise as we build out a high-quality, high-capacity network, over the long term we expect to achieve economies of scale by operating the two networks with certain common departments and infrastructures. We believe VimpelCom is well prepared for the increased competition we expect in 1997. We are confident that we can maintain our leadership position by relying on our strong brand equity, visionary management, and our reputation for quality, service and reliability. As the wireless mass market develops in coming years, we plan to maintain and enhance high-quality wireless communications services and introduce an assortment of value-added features and services. We believe that Russia's macro-economic and market conditions are ripe for continued strong demand for communications services as purchasing power increases.
We felt honored by the strong reception from the investment community and the confidence of our new shareholders. The entire VimpelCom team remains dedicated to generating value for our current and future shareholders. We take our commitment to shareholders as earnestly as our dedication to providing the citizens of Russia with the country's best wireless telecommunications services. We look forward to a bright 1997!
Revitalized Russian Economy In 1996, Russia saw a year of progress and development. Boris Yeltsin's re-election in July as President reassured the world that democracy in Russia is here to stay. The economy responded positively to the election news. Inflation dropped from 131% in 1995 to 22% in 1996, and the market capitalization of the Russian stock market doubled in real dollar terms. Russia received its first debt rating, placing it as a better credit risk than Brazil and Argentina. Investors responded by making Russia's first Eurobond a resounding success. Current economic indicators are positive and GDP is expected to grow in 1997 for the first time since the beginning of market reforms.
MoscowMuch of the country's wealth and business development is centered in and around Moscow, VimpelCom's primary operating area. Official statistics show that per capita income is over three times higher in Moscow than in Russia as a whole. A metropolitan area of over 15 million people, Moscow itself is home to
Russian TelecomTelecommunications continues to be one of the leading growth sectors in the Russian economy. The Russian market for these services has grown 350% in real dollar terms since 1992, with current spending of $4.5 billion. Within the sector, cellular has been one of the fastest growing segments, accounting for 9% of the total telecom market and growing by an estimated $400 million in 1996. However, Russian spending on basic telephone services still accounts for only about 1.1% of total GDP, half the world average. Current GDP indicates that spending in the telecommunications sector could grow by approximately 70% within the next three years. Demand is abundant. In 1996, there were approximately 10 million people on the waiting list for basic phone service in Russia, three times greater than the aggregate of other European emerging markets.
CellularWhile cellular penetration is growing, it's still significantly lower than other emerging markets.
In the City of Moscow, cellular penetration increased from 0.5% in 1995 to 1.1% in 1996. Experts estimate that cellular penetration in Moscow will reach over 4% by the year 2000. In 1996, VimpelCom became the largest cellular operator in Russia. Subscribers grew by more than 150% reaching to over 56,500. At the end of 1996, VimpelCom's market share in the Moscow License Area was approximately 56%.
VimpelCom has not only developed the premier cellular service in Russia, but also contributed to resolving an important social task. We have developed employment opportunities through our customer care centers and retail outlets, and burgeoning relationships with partners both large and small, from manufacturing and
engineering to advertising. Many highly
skilled scientists, engineers and technicians stranded after
the end of the cold war have found challenging careers in Our success has been achieved by a customer-driven management team focusing on three competitive advantages: technical superiority, customer service and strong brand name recognition.
Technical SuperiorityOur digital AMPS network (D-AMPS) provides customers with extremely high sound quality and value-added services (conference call, voice mail, fax mail, "constant touch") which are not yet available on the Russian wireline networks and only partially available on the competing cellular networks. We expect to remain at the forefront of introducing innovative services. We were the first cellular operator to install digital cellular in Moscow in 1994 which provided privacy of communications and a three-fold increase in capacity compared to analog. In the summer of 1996, we installed an authentication technique which has become a perfect barrier against handset cloning. We were able to reduce fraud in our network to a negligible level and to eliminate PIN-codes for international dialing. We also added "Navigator," a state-of-the-art voice mail system with unique services, such as fax mail and a "find-me" service, which enables customers to be found through their busy day.
Today, our D-AMPS network which uses
Ericsson equipment covers the entire City of
Moscow and over 7,800 square kilometers in the Moscow Region with over 100 base stations
installed. A second switching center and new base stations, currently being installed in
Moscow, will increase our potential capacity to approximately We are expanding our own fiber optic network in Moscow designed to connect base stations to the switches of both the D-AMPS and the new PCS networks. This will greatly increase quality and reliability of our services and make us less dependent on third-party providers for critical links in our system. We Focus on Customer Needs
Customer ServiceAs Russia has moved into a more competitive market economy, customer satisfaction has become a critical element for success. VimpelCom prides itself on being one of the first telecommunications companies in Moscow to offer customers a wide range of service and convenience. Our subscribers have access to broad roaming capabilities and 90 points of sale in Moscow. At their disposal are the first 24-hour, seven-day-a-week customer service center, the first "911" emergency service, even a "concierge" service for information ranging from train schedules to restaurant reservations.
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SPECTRUM ALLOCATION |
When VimpelCom was founded in 1992, our staff was comprised of a small group of scientists who had spent their careers developing advanced technology for radio electronics and defense equipment, including the Russian antiballistic missile defense system. The company's core was then made up of many key members of today's senior management, including our President and Chief Executive Officer, Dr. Dmitri Zimin; Vice President of Corporate Affairs, Konstantin Kuzovoy; Vice President of Finance, Tatiana Filonova; Chief Engineer, Vladimir Volinsky; and Vice President of Network Operations, Maintenance and Development, Vladimir Mukhin.
Our founding staff's expertise was augmented by major Russian and American influences. Our co-founder and American partner, FGI Wireless Ltd., led by its Chairman and Chief Executive Officer Augie K. Fabela II, facilitated VimpelCom's rapid transformation into a market-driven company with a special focus on marketing and advertising, sales and customer care, Western standard corporate governance and transparency in finance and accounting. In these key business areas, Western practices were successfully implemented by our management team in the context of the Russian environment.
We expanded our technical skills and knowledge of the Russian market with the addition of some of Russia's best minds in radio electronics and software engineering. Together, they defined our high-tech profile and developed our network's superb quality.
Management quickly developed a reputation among regulators,
and the industrial and
financial establishment as a skilled,
reliable, trustworthy and preferred partner. Based on this, the VimpelCom team was commissioned to undertake a number of pioneering ventures, most notably the opening of the
Education is of paramount importance at
VimpelCom, since we operate in a country which
five years ago had no comprehension of a free market economy. For the over
Our listing on the New York Stock Exchange (NYSE) was a watershed event for us at VimpelCom as we became the first Russian company to list on the Big Board.
In early 1996, management recognized that capital requirements for our expansion could no longer be satisfied only by vendor financing and expensive short-term bank loans. We were able to proceed with a listing, in part, because we had a history of U.S. GAAP accounting and were able to present our businesses to investors.
A month-long roadshow introduced our vision of Russian wireless and our dynamic management team to international investors in 23 cities in Europe and the United States. Trading began on November 15, 1996, and by the end of the first quarter of 1997, VimpelCom shares had appreciated more than 50%. Our successful entry into the global capital markets has shown that we are not only recognized at home, but also compared to some of the leading telecom companies in the world.
VimpelCom has set up an active investor relations program to meet U.S. Securities and Exchange Commission, NYSE and Russian regulatory obligations, and to keep the investment community informed of company developments. Our listing is just the beginning in our commitment to investors, and management is dedicated to steadily increasing shareholder value.
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Augie K. Fabela II Chairman of the Board of Directors |
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Dmitri B. Zimin President and Chief Executive Officer, VimpelCom |
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Oleg G. Belov General Director, Rostelecom |
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Mike Buinyckyi Director of Finance and Compliance, VimpelCom |
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Gary G. Drook Former President of Ameritech Network Services |
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Yegor T. Gaidar Director of Institute of Economy of Transitional Period, Former Acting Prime Minister of Russia |
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Valery P. Goldin Vice President of International Relations, VimpelCom |
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Konstantin S. Kuzovoy Vice President of Corporate Affairs, VimpelCom |
Dmitri B. Zimin
President and Chief Executive Officer
Konstantin S. Kuzovoy
Vice President of Corporate Affairs
Tatiana N. Filonova
Vice President of Finance
Mike Buinyckyi
Director of Finance and Compliance
Vladimir E. Mukhin
Vice President of Network Operations, Maintenance and Development
Vladimir V. Volinsky
Chief Engineer
Konstantin I. Ashitkov
Director of Administration
Valery P. Goldin
Vice President of International Relations
Guerman Khanenko
Vice President of Regional Projects
Anatoly P. Shakhmatov
Vice President of Public Relations
Vladimir M. Bychenkov
Chief Accountant
Sergei A. Griaznov
Chief of Customer Service
Alexander V. Manin
Chief of Marketing Department
Independent Auditors
Ernst & Young (CIS) Limited
Depositary Bank
The Bank of New York
CUSIP # 68370R109
Custodial Bank
ING Bank Eurasia
Primary trading information NYSE: VIP
Russian Trading System: VIPM
Requests for Corporate Information:
VimpelCom
8 Marta St.,
Moscow, Russia 125083
Tel: +7(095) 974-5888
Fax: +7(095) 755-3682
Dewe Rogerson Inc.
850 Third Avenue
New York, NY 10022
Tel: +1(212) 688-6840
Fax: +1(212) 838-3393