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In 2014, we launched a Group-wide program called Make Your Mark ('MYM'), which focuses on ‘Helping Young People Shape Their Future.’

The program’s brand reflects our aim to help young people leave their fingerprints on the world – to make their mark.

Make Your Mark includes three sets of activities:

   
Educate

Educate

Use technology and other resources to bring education to young people who might otherwise not have access to it.
Support

Support

Help young people with creative digital commercial ideas to build businesses and careers.
Inspire

Inspire

Encourage young people to turn their energy and enthusiasm into digital solutions for social, economic and environmental challenges.

Make Your Mark Program video:

Video

Video Overview of the Make Your Mark Program:

Video

Make Your Mark - Update 2016:

Make Your Mark - Update 2016

 

MYM report

Our progress is best described through a series of linked case studies that are arranged below by the location and the category of Make Your Mark initiative:

View all
  • Accelerators and Incubators

    WIND Business Factor/LUISS Enlabs in Italy

    WIND Business Factor provides a ‘social business network’ and access to knowledge and opportunities for a new generation of entrepreneurs, including regular competitions in which finalists can pitch to investors.

  • Accelerators and Incubators

    Amsterdam HQ

    In 2015, we developed a partnership with StartupAmsterdam, a public-private initiative focused on developing Amsterdam into one of the top three start-up locations in Europe. The two parties hosted one of ‘The New Web’ LaunchPad Meetups, an initiative that connects start-ups with the corporate world. This event, hosted at our Amsterdam HQ, saw our senior business leaders and 30 entrepreneurs discussing areas for collaboration on future mobile technologies and the business models that will take the digital world forward.

  • Accelerators and Incubators

    Jazz in Pakistan

    Jazz has collaborated with Lahore University of Management Science’s (LUMS) Center for Entrepreneurship (LCE) to provide mentorship to 15 start-ups. These young businesses have been selected after an extensive awareness raising and scouting process and undertake a four month intensive incubation program before getting the opportunity to pitch at an investor day. As well as supporting the program financially, Jazz is also providing mentors, and the ability for the selected teams to develop and test their applications on the Jazz platform. Currently, nine applications are being developed through this program, for an intended release in February 2016. 

  • Competitions for Digital Start-Ups/Ideas

    3G Cup Algeria

    Djezzy has been supporting national competitions to develop new applications and support local developers. Competitions have been held in connection with two Djezzy-sponsored events, the first-ever ‘3G Cup Algeria’, which was largely for mobile development, and the third FIKRA Conference

    Read more
  • Competitions for Digital Start-Ups/Ideas

    Eurasia Mobile Challenge Armenia

    We identified an opportunity to introduce a regional program which became known as ‘The Eurasia Mobile Challenge’, a digital solution competition running across seven of our markets: Armenia, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan.

  • Competitions for Digital Start-Ups/Ideas

    Hackathon [YAN] Childhood 2015

    In Armenia we ran the ‘Hackathon [YAN] Childhood 2015’ contest for innovative ideas and solutions. Teams of programers and non-programers developed prototypes of their web and mobile applications, which were assessed by a panel of experts and mentors. Seminars on various technologies were also given, and founders of various successful Armenian start-ups passed on their experience.

  • Competitions for Digital Start-Ups/Ideas

    Eurasia Mobile Challenge Georgia

    We identified an opportunity to introduce a regional program which became known as ‘The Eurasia Mobile Challenge’, a digital solution competition running across seven of our markets: Armenia, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan.

  • Competitions for Digital Start-Ups/Ideas

    Eurasia Mobile Challenge Kazakhstan

    We identified an opportunity to introduce a regional program which became known as ‘The Eurasia Mobile Challenge’, a digital solution competition running across seven of our markets: Armenia, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan.

  • Competitions for Digital Start-Ups/Ideas

    Eurasia Mobile Challenge Kyrgyzstan

    We identified an opportunity to introduce a regional program which became known as ‘The Eurasia Mobile Challenge’, a digital solution competition running across seven of our markets: Armenia, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan.

  • Competitions for Digital Start-Ups/Ideas

    UberPITCH

    The launch of ‘UberPITCH’,is to support innovative entrepreneurship in Russia.

    Read more
  • Competitions for Digital Start-Ups/Ideas

    Eurasia Mobile Challenge Russia

    We identified an opportunity to introduce a regional program which became known as ‘The Eurasia Mobile Challenge’, a digital solution competition running across seven of our markets: Armenia, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan.

  • Competitions for Digital Start-Ups/Ideas

    Eurasia Mobile Challenge Tajikistan

    We identified an opportunity to introduce a regional program which became known as ‘The Eurasia Mobile Challenge’, a digital solution competition running across seven of our markets: Armenia, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan.

  • Competitions for Digital Start-Ups/Ideas

    Eurasia Mobile Challenge Uzbekistan

    We identified an opportunity to introduce a regional program which became known as ‘The Eurasia Mobile Challenge’, a digital solution competition running across seven of our markets: Armenia, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan.

  • Digital Ecosystems Research

    Digital Entrepreneur Ecosystem Research (‘DEEP’)

    We commissioned detailed research, looking at the digital start-up scenes in Russia, Ukraine and Algeria. As part of the study, AT Kearney interviewed over 20 VimpelCom senior managers across the markets and at HQ, and over 35 market stakeholders.

    Read more
  • Education Initiatives for Entrepreneurs

    Education Initiatives for Entrepreneurs Armenia

    In Armenia, Beeline continued to run its successful ‘DigiCamps’ - technology-focused summer camps which aim to help young people develop their innovative and digital business ideas using our experience, skills and technologies. 

  • Education Initiatives for Entrepreneurs

    Education Initiatives For Entrepreneurs Italy

    WIND is the main partner of Confindustria, the Italian Association of Enterprise, and the initiative is also sponsored by the Ministry of Education.

    Read more
  • Education Initiatives for Entrepreneurs

    Education Initiatives For Entrepreneurs Russia (Plan B)

    Beeline Russia has joined forces with Skolkovo, the country’s leading business school, and RBC, a business media platform, to offer a joint educational program called ‘Plan B'.

    Read more
  • Education Initiatives for Entrepreneurs

    Education Initiatives for Entrepreneurs Ukraine

    Kyivstar has been running its series of ‘Business Hub’ lectures and meetings for some time. In 2014 and 2015 it held 10 meetings with experts in different areas, attended by 3,000 students. The Business Hub Facebook page is followed by 5,300 subscribers. 

  • Education projects

    Mobile-enabled education projects Pakistan

    Jazz developed a pilot scheme with UNESCO and the Bunyad Foundation to educate rural women, a group mostly excluded from the conventional educational system in Pakistan.

    Read more
  • Education projects

    Mobile-enabled education projects Algeria

    Djezzy has launched ‘iMadrassa’, a new digital tutoring service, aimed at helping high school students in Algeria prepare for their graduation examinations. Working alongside a local e-learning provider, Djezzy’s service is accessible through any mobile or fixed internet connection, and follows the National Education Program curriculum. It offers students a number of options and costs, depending on which courses they are taking.

  • Education projects

    Case study: Mobile-enabled education projects Armenia

    Beeline Armenia and the Children of Armenia Fund launched a joint ‘Agro School’, a project which aims to integrate digital and agricultural education at the grass-roots level.

    Read more
  • Education projects

    Donated IT equipment/connectivity in schools and other institutions Tajikistan

    We provide internet connectivity to a secondary school in the Darvazs district as well as free wifi in Tajikistan’s first co-working space ‘TJLab’, Antikafe ‘Kvartira’. We also donated 35 computers to three schools, providing approximately 2,800 children with access.

  • Education projects

    Donated IT equipment/connectivity in schools and other institutions Pakistan

    Jazz has established an additional six ICT labs in Pakistani schools adopted by NGOs (10 computers per school), which will serve 3,500 students at any one time, as part of its ICT Education Enhancement Program.

    The program has been provided in collaboration with primary and secondary schools serving marginalized areas across Jazz’s communities. With this addition, Jazz has now established 11 computer labs in various educational institutions across the country.

  • Digital Ecosystems Research

    MYM research in Georgia

    The Beeline Georgia project is to stimulate the growth of small businesses, which represent the most significant segment of the Georgian economy as the self-employed make up 60% of the country’s employed population.

  • Education projects

    Donated IT equipment/connectivity in schools and other institutions Armenia

    Beeline donated equipment to create a computer class in a study center - founded by celebrity singer Nune Yesayan - designed specifically for socially disadvantaged, disabled and orphaned children.

  • Education projects

    Donated IT equipment / connectivity in schools and other institutions Kazakhstan

    We connected a further 10 institutions (such as special schools and orphanages) to free high-speed internet in 2015, bringing the total number of connections under our ‘Unlimited Opportunities’ program to 15 in total, and benefiting more than 5,000 children.

  • Education projects

    Other Education Initiatives - Ukraine

    In 2015, Kyivstar supported 13 academic competitions on polytechnic education, helping with out-of-school activities and education for more than 3,500 children in all parts of Ukraine.

    Read more
  • Education projects

    Other Education Initiatives Algeria

    As part of its efforts to support youth education, Djezzy has opened a new reading room in the city´s historic Casbah, working with the Casbah Association. There are approximately 62,000 people in the immediate area of the Casbah, many of whom are children or young parents. The reading room will focus on the needs of elementary schoolchildren from low-income families. Djezzy also completed work on a media library for children in Beni Abbes, in western Algeria.

  • Education projects

    Other Education Initiatives Armenia

    Working with the Armenian Republican Union of Employees, Beeline launched a program called ‘Enhancement of Youth Competitiveness on the Armenian Labor Market’. It aims to boost young people’s skills in business and career planning, and setting-up and running businesses, so enhancing their competitiveness in the labor market, and contributing to prevention of migration. More than 500 students took part in 2015

  • CR reports
    Approach to CR
    CR strategy
  • CR videos
    Make Your Mark
    Introduction
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